Exposure is a spatial art installation combining smart materials, simple sensor electronics and poster design to weave micro narratives for the unsuspecting public as they navigate through the urban landscape.
An array of unobtrusive, monochromatic posters is arranged along a segment of a passageway. Adjacent to the individual posters a light gate is watching when a pedestrian passes by the poster. The light gate is connected to a tele-objective camera flash and triggers it, casting the person’s shadow momentarily on the poster. The poster, being covered with fluorescent ink, captures the shadows and retains the glowing silhouette, becoming an integrated element of the poster’s graphics which gradually fade away.
The work can be seen as a commentary and counter-reaction to the established disempowerment of the individual. Above and beyond the exhausted Big Brother discourse, Exposure takes a stand also on the new emergent "Participatory Panopticon", or "Little Brother", the ever present prying eye of the neighbours’ ubiquitous camera equipped digital device.

Site
Passageway between Chausseestraße 8 E and Novalisstraße

Photo credits: Jussi Ängeslevä / Richard The

Jussi Ängeslevä (FI)
Holding an MA in Audio Visual Media Culture from the University of Lapland in Finland, and an MA in Interaction Design from the Royal College of Art in London, Jussi worked at the Media Lab Europe in Dublin as a researcher for two years. Currently he is an assistant professor at the University of Arts in Berlin and working as a senior concept designer at ART+COM, Berlin. His field of specialisation is in physical and embodied interfaces.

His work has been presented internationally in events and venues such as Tokyo Metropolitan Museum of Photography, Siggraph, National Institute of Health in Maryland, Center for Art and Media Karlsruhe, Science Museum London and 51st Venice Biennale. In the recent years he has received awards from The Royal Society for the Encouragement of Arts, Manufactures and Commerce (RSA), the National Endowment for Science, Technology and the Arts (NESTA), and most recently two Silver Awards from Development for Advertising & Design (D&AD), a High Commendation from Prix Ars Electronica, the Gold Award from the Art Director’s Club of Europe (ADCE) and a British Academy of Film and Television Arts (BAFTA) nomination for Interactive Art.

angesleva.iki.fi

Richard The (DE)
Richard The is a designer in the areas of interaction design, computational design, graphic design, motion graphics and video editing. Between 2000 and 2001 Richard worked as screen designer and editor at GOT Intermedia Agency in Mannheim. Since 2001 he has attended the Berlin University of the Arts, Department of Visual Communication (Prof. Joachim Sauter, Jussi Ängeslevä, Stefan Sagmeister). In summer 2005 Richard did an internship at Sagmeister Inc. New York City, USA. He now lives in Berlin, working as freelance designer in graphic design, animation and web design fields.

Richard’s work has been presented nationally in exhibitions and events, for instance at Media Art Festival Heidelberg, transmediale.06 and Art Director’s Club of Europe (ADCE) Exhibition. Amongst others he was awarded as Bronze Winner of :output 2004 and as Gold Winner of :output 2006 and he has received a Honorary Mention at Ars Electronica Next Idea Award.

www.rt80.net

Host + Partner
SCHOLZ & FRIENDS AG
Chausseestraße 8 E
10115 Berlin
www.s-f.com/berlin/uk

With kind support from SCHOLZ & FRIENDS AG and the Finnish Fund for Art Exchange.